Instagram for Business: How to Leverage Social Media

Social Media

Social media is a significant part of our daily lives, and there’s no two ways about it. Most of the youth is on multiple social media platforms, which makes this a great opportunity for businesses to grow their audience and generate more sales. Hiring a digital marketing agency UK helps you stay ahead of the trends and make sure that you are leveraging social media as best as you can.

Platforms like Instagram, Facebook, Twitter, TikTok, etc., have a massive amount of followers. Billions of people join these platforms every year, and the same popularity can’t be promised for traditional marketing tools. Marketing has drastically evolved in the last few decades. With the rise of the Internet, it is more common for businesses to target their audience on social media platforms than any other place. Instagram is one of the fastest-growing platforms worldwide, and it is very beneficial for businesses as well.

There’s a misconception around Instagram that it is merely to share your photos and videos with your friends and family; it is much bigger than that. Instagram is a platform that has a large number of young audiences. Businesses that target millennials run their businesses on Instagram, but if you still haven’t explored the world of Instagram or social media, we are here to help you with it. Your SEO agency Stoke on Trent, can help you leverage social media as well, but if you don’t have an agency yet, read further to learn the basics of social media marketing on Instagram.

Optimisation is the Key

Whether you hire an SEO agency Stoke on Trent, for SEO service or you hire a digital marketing agency UK for social media handling, everyone will focus on optimisation. You need to optimise your profile for better reach. Your profile serves as your homepage, and you have to make a good impression on the audience with 150 characters, a link, and a call to action button. First, you have to make your account a business profile on Instagram. Then, add the following things to optimise your profile.

  • Profile picture 
  • Write a cool and relevant bio
  • Add the name of the industry (shopping, fashion, restaurant, etc.)
  • Contact information
  • Website link (if you have any)
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Identify Your Aesthetic

Instagram is all about the visuals. You need to find your aesthetic to make your profile work for your audience. If an aesthetic works for one business, it doesn’t mean that it will work for you as well. Try new things, colours, and ideas with your visuals to create something unique and memorable for your audience.

Be Consistent

Your consistency also determines whether your business profile is worth it or not. Instagram algorithms will judge the value of your business with your consistency. This is constant for every social media platform. You need to be consistent with content and posting to be visible to the audience. You should post at least 1 to 3 times a week on Instagram to be considered consistent; otherwise, the algorithm will have no reason to push your posts.

Use Hashtags

Hashtags are not dead. We have seen some people have stopped using hashtags because they didn’t see any benefits. The game of hashtags has become stronger. You still need to use hashtags, but they should be relevant to the content being shared. If you use all the trending hashtags in your posts, regardless of the relevancy, Instagram will know that you have stuffed your content for better reach. The key is to reach relevant audiences, and for that, you need to leverage the related keywords.

Be Responsive

Social media is a place where you can build a community and engage with your audience. By business, we don’t mean that you should go and start selling your products straight away. Try to build a relationship with your audience by being responsive. Reply to their DMs if they have a query, and communicate to them in comments if you think someone needs an answer from you. This will make your business more approachable for the users.

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Experiment With Content

You can post pictures, videos, reels, and IGTV videos on Instagram. If you stick to only one type of content, you might not be able to use the platform to its best potential. For instance, reels are a better option for more reach, but if you don’t experiment, you won’t be able to grow. Create different types of content and see what is bringing better results for your business.


There are many other things that you can do to leverage social media. You can hire a digital marketing agency in the UK to help you with it. You need to take this step towards success if you want to get more audience and better growth for your business, and a digital marketing agency is the best partner for that.

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