When hiring a link-building agency, you’ll want to look for the following things: Great communication and transparency are key. A good quality agency should be able to provide testimonials from past clients and additional information about their services. A top-notch firm will have a group of specialists who work solely for the benefit of the clients. It allows them to produce better results in a shorter amount of time.
Know Your Competitors
Knowing your competitors is a crucial part of making your business successful. It allows you to understand what products or services your customers buy from other firms, how those companies market themselves, and their strengths and weaknesses. Using this information may enhance your marketing tactics and outperform the competition. You can find information about your competitors by reading their websites, social media pages and past news articles. Look for any industry studies that have been posted online as well. Finding an SEO link building agency with years of experience and knowing your business is ideal for long-term success. Agencies have teams of experts, tried-and-true systems and the tools to produce results quickly. They also have established relationships that can save you money and time.
Know Your Goals
Finding the right backlinks takes time, creating and submitting quality content and developing long-lasting relationships with publishers. Often, clients want to see results instantly. It’s your job as their marketing expert to explain this and help them achieve their goals with white-hat practices that follow SEO’s best rules. A reputable agency will be transparent about the progress they make. They’ll have a custom dashboard where you can track and manage backlinks, and they may even provide client testimonials to add credibility. However, beware of agencies that promise a lot of links in a short period. It is usually a sign of them using spammy tactics and will negatively affect your site in the long run. It can take just one link from a reputable domain to a significant impact.
Know Your Target Audience
A quality link-building agency will understand your audience and know which websites, blogs, and influencers are worth targeting for links. They will also understand which sites within your industry will likely be interested in your products or services and focus their efforts on those areas. They can find contact information for website owners and bloggers and reach out to them to discuss potential partnerships. It can take a lot of time, and good agencies will make it a point to respond promptly and be transparent in how they work with clients. They will also perform competitive analyses to determine which websites attract the most links in your industry and how they acquire them. It may be surprising, but it can only take one high-quality link from a relevant source to significantly impact search engine rankings.
Know Your Budget
You’ll need to hire and train full-time employees to build and manage a dedicated link-building operation in-house. It can be quite expensive, especially if you have high-quality prospects and require a high volume of links. One popular pricing system link builders use is to charge a premium based on domain rating or authority. It is an imperfect system since these are 3rd party metric scores and only sometimes reflect the quality of a website. Nonetheless, you should be able to find an agency that can provide you with quality backlinks at reasonable prices. You should also ensure that they communicate openly and keep you updated on the progress of your campaign.
Know Your Resources
Many link-building agencies have teams of researchers, SEOs, and outreach specialists to work on campaigns for clients. These resources can give an agency a competitive advantage over freelancers needing access to the same talent pools or research tools. Look for an agency with a portfolio of success stories and proven results. Check out the agency’s website for testimonials from past or current clients and detailed case studies. A good agency should also be able to explain its process and why it works so that you can be confident that they will get the job done. Ideally, they should offer regular progress updates to ensure transparency throughout the project. These updates should also include any challenges that might come up during the campaign.
